Rolex was founded in 1905 by Hans Wilsdorf, though it was originally replica rolex sea dweller watches located in the United Kingdom and called Wilsdorf & Davis. The name would transition to Rolex SA in 1920 when Wilsdorf relocated to Switzerland where his suppliers were located, giving us the company we have today. There are little insights from the very early days that give us a lot of insight into how Rolex has become what it is, such as Wilsdorf’s insistence that his brand’s name be easy to pronounce in any language and that it remain short and easy to place elegantly on the dial of his watches. These are little decisions that have had huge ramifications down the line.Now to the Datejust itself. The very first Datejust was released in 1945 to celebrate the 40th anniversary of the Rolex corporation. It was unveiled at a jubilee celebration (hence the name of the new bracelet that accompanied the watch from day-one) held at the Hotel des Bergues in Geneva by Wilsdorf himself (now the Four Seasons and the site of such legendary Christie’s sales as Rolex Daytona: Lesson One). It was the very first automatic wristwatch with an automatically changing date window. This is a feature that anyone with a watch takes completely for granted today, but in the 40s it was game-best replica rolex uk changing.